Huggies® Dry Comfort USSD Competition

This competition is run by Kimberly-Clark South Africa (PTY) Ltd (“the Organiser”) and is open to all Huggies SA Facebook fans that reside in South Africa. Employees and their immediate families of the Organiser, the Organiser’s advertising and promotion agencies and Organiser’s associated companies, and outlet owners and their immediate families and staff may not participate in the competition.

 

1)The competition starts at 00:00 at 23 April 2018 and closes at 00:00 15 June 2018 for a total duration of 52 days (“end date”).

 

CONSUMER MECHANIC

First interaction (to claim R 10)

1. On-pack messaging and bulk SMSs used to push consumers to USSD string: *120*429#

2. Consumer is taken to landing page and prompted to enter their first name

  1. Consumer enters their name first (free text)

3. Consumer is taken to second page and is prompted to enter their baby’s name

  1. Consumer enters baby’s name (free text)

4. Consumer is taken to a third page and is prompted to enter their baby’s age

  1. Consumer selects from age bracket options

5. Consumer is informed they have won a prize/received a voucher, and in order to receive it they must reply with the first 6 digits of their ID (this way we get their birthdate)

  1. Consumer enters first 6 digits of their ID

6. Consumer is awarded R10 voucher: Congrats, you’ve received a R10 voucher, which will be sent via SMS

  1. Consumer receives R 10 voucher with voucher code via SMS.

 

Note: consumer must complete each step successfully in order to claim their voucher. If a consumer drops off before they have completed the questions, they will be directed to the point they dropped off to continue the steps.

Second interaction (to claim R20) - a consumer can continue from the first session, or come back and enter as a 2nd session. This will be prompted by saying “for a chance to claim a R20 voucher, please continue…”

7. Consumer is asked how they heard about the competition (multiple choice)

8. Consumer selects appropriate response

9. Consumer is asked if they are employed (multiple choice)

10. Consumer selects appropriate response

11. Consumer is prompted to refer a friend (enter a friends mobile number)

12. Consumer responds by entering a friends mobile number

13. Consumer is awarded R20 voucher: Congrats, you’ve received a R10 voucher, which will be sent via SMS

14. Consumer receives R20 voucher via SMS

15. Friend is sent trigger SMS to invite them to interact with the campaign and claim their vouchers. Trigger will include push to USSD. Friend will start the journey as per the initial welcome screen.

 

Note: consumer must complete each step successfully in order to claim their voucher. If a consumer drops off before they have completed the questions, they will be directed to the point they dropped off to continue the steps.

Airtime Incentives - we will be awarding R5 airtime vouchers to consumers who refer a friend. Consumers can refer a total of 5 friends. Airtime will be awarded for every 2nd and 4th referral - pending availability of airtime. Messaging should be clear that airtime is not guaranteed. i.e. stand a chance to win your share of airtime for each friend you refer.

 

16. Consumer is prompted to refer a 2nd friend, to stand a chance of winning airtime

  1. Consumer enters 2nd friends mobile number and is awarded instant airtime: Congrats, you’ve won R5, voucher sent via SMS, to refer another friend reply with a friends number.
  2. Consumer receives airtime voucher via SMS

17. Consumer sends 3rd friends number and is told, Thanks for your referral, to stand a chance of winning another R5, reply with another friend’s number now.

  1. Consumer sends in 4th referral number and is awarded instant airtime: Congrats, you’ve won R5, voucher sent via SMS, to refer another friend reply with a friend’s number.
  2. Consumer receives airtime voucher via SMS

18. Consumer sends in 5th and final referral number, and is told they have reached their cap for referrals, keep telling your friends, promo will continue etc.

19. Consumer journey ends once a consumer has answered all questions and referred 5 friends. If they interact again with the USSD line after this, they should be referred to the same messaging as per point 18.

 

AIRTIME REWARDS

Airtime breakdown as follows:

MTN: R5 only

Vodacom: R5 only

Cell C: R5 only

 

Rules for airtime rewards

Consumers can refer up to a total of 5 friends. The call to action here is that consumers stand a chance to win airtime for referring friends (in the event that airtime is exhausted). However, to start we will reward them on their 2nd and 4th referrals, for as long as airtime vouchers are available. Instant airtime should not be marketed as a guaranteed reward.

 

DRAW TOOL

  1. A draw tool will be used to pull one grand prize winner post campaign – to win a year’s supply of Huggies Dry Comfort Nappies.
  2. All consumers who have successfully gone through the USSD journey to submit their details and that of referring a friend are eligible to win.
  3. The draw tool should allow admin to pull as many winners as possible – in the event a person can’t be contacted Client/brand will be responsible for selecting and notifying the winner.
  4. Should a participant not be available on the contact number provided during the timeframe stipulated above or rejects, forfeits or declines acceptance of the prize, that person's right to the prize will be deemed to have been waived and the prize will be forfeited. The Organiser reserves the right to then award the prize to the next selected participant.
  5. The winner must be able to identify himself or herself in a manner determined by the Organiser as the entrant of the Competition and has to comply with the required validation procedure in order to claim the prize.
  6. The winners’ name and location may be displayed on all the Organiser’s social media platforms and website competition pages.
  7. The Organiser shall request the winner’s consent in writing to their image and/or likeness being used and published by the Organiser in connection with the competition for a period of 12 (twelve) months after he/she has been announced as a winner. The winner may decline the use of his or her image and/or likeness by the Organiser.
  8. The prize is not transferable or exchangeable.
  9. The duration of the competition may be extended or curtailed at the discretion of the Organiser. The Organiser will notify you of this event. The prize will only be delivered to physical addresses and will not be sent to postal addresses.
  10. A prize that remains unclaimed after three months of the end date will be forfeited. The Organiser reserves the right to award the prize to the next qualifying winner.
  11. The Organiser shall not be liable for any costs incurred by the winner in claiming the prize.
  12. All risks and ownership of the prize shall pass to the winner on transfer/delivery thereof and hence all of the Organiser’s obligations in regard to the Competition as well as in regard to the prize shall terminate subject to CPA.
  13. In the event of a dispute in regard to any aspect of the Competition and/or the Terms and Conditions, the Organiser’s decision will be final and binding and no correspondence may be entered into.
  14. The Organiser may refuse to award the prize if entry procedures or these Terms and Conditions have not been adhered to or if it detects any irregularities or fraudulent practices. The Organiser is entitled in its entire discretion to reject any participant for any reason and will not be obliged to notify participants that they are rejected.
  15. The Organiser is not liable for any technical failures affecting participation and/or prize redemption process of the Competition.
  16. The Organiser assumes no liability whatsoever for any entry that has been omitted from participation in the Competition for any reason whatsoever.
  17. The Organiser has no control over the interception or loss of your personal information over the internet and assumes no liability for any such interception or loss.
  18. User data collected via the competition will not be used for any other purpose than for the competition only.
  19. Employees, directors, agents, contractors and consultants of the Organiser and all other participating companies and their immediate families, life partners, associate, or business partners do not qualify to participate or win in the competition.
  20. Neither the Organiser nor any other person or party associated with the competition, their associated companies, agents, contractors and sponsors and any of its personnel involved in the competition, shall be liable whatsoever for any loss or damage incurred or suffered (including but not limited to direct or indirect or consequential loss), death or personal injury suffered or sustained arising from either participation in the Competition or from claiming the prize.
  21. The Organiser reserves the right to cancel, terminate or alter The Competition immediately and without notice in the event that the Competition is held to be or becomes unlawful. In such event all participants hereby waive any rights which they may have against the Organiser and acknowledge that they will have no recourse or claim of any nature whatsoever against the Organiser.
  22. All information relating to the Competition and published on any promotional material will form part of these Terms and Conditions.
  23. I hereby consent to Kimberly-Clark of South Africa (Pty) Ltd processing my personal information, including personal information belonging to my child, for purposes of this competition and future communication from Kimberly-Clark of South Africa (Pty) Ltd.
  24. I confirm having read and understood the terms and conditions relating to participation in this competition and the related processing of my personal information, and hereby consent to my personal information being collected, used and shared as necessary for the aforementioned purpose.